How Much Does a Billboard Cost in 2026? A Simple, Real-World Answer
When most people think about billboards, they assume one thing: they must be expensive.
In reality, billboards today are far more flexible than they used to be and in many cases, more affordable than digital ads that disappear in seconds.
At E&J Billboards, we keep pricing simple and transparent so you can choose what fits your goal, not someone else’s budget.
Let’s break it down.
What Actually Makes a Billboard Cost More or Less?
Where the billboard is located matters. How long your ad runs matters. And how often your ad plays matters.
That’s it.
You can start with short-term visibility or build a long-term presence. You are not forced into one option.
Short-Term Billboard Packages (Starting at $150)
If you want fast visibility, personal promotion, or you are trying billboards for the first time, these options are a good place to start.
The $150 package for 15 minutes is designed for quick shoutouts. Your ad runs on a real digital billboard and receives about 10–15 plays. This option uses a clean template design and is best for short messages.
The $250 package for 1 hour gives you more repetition. Your ad receives about 50–60 plays, which means more people see it. This package includes custom ad design, making it a strong option for promotions or announcements.
The $400 package for 4 days is built for stronger exposure. Your ad runs over multiple days, usually four days for six hours per day. This option is popular with small businesses that want people to notice them more than once.
Quick summary:
$150 → 10–15 plays
$250 → 50–60 plays
$400 → Multi-day visibility
View popular cities…
Atlanta Billboards
Baltimore Billboards
Las Vegas Billboards
Monthly Billboard Campaigns for Businesses
If you are running a business, one-time visibility usually is not enough. This is where monthly billboard campaigns come in.
Most monthly billboard campaigns start at $2,000 per month. These campaigns are built around frequency, meaning people see your brand again and again as they drive or walk by.
Monthly campaigns work best for:
Service businesses
Restaurants
Retail brands
Real estate and events
Business city links here:
Atlanta Billboards
Baltimore Billboards
Las Vegas Billboards
Spectacular Billboards for Maximum Impact
If your goal is to make a big statement, Spectacular billboards are the highest-impact option available.
These are the largest billboards in the city and are placed in premium locations near highways, stadiums, downtown areas, and major corridors. Spectacular billboard campaigns start at $20,000 and are often used for brand launches and large campaigns.
Free Design and Easy Payments
Every campaign includes free ad design and free graphic creation. There are no extra design fees, and revisions are included.
Payment is simple:
Pay by invoice
Klarna available after checkout
Cash App accepted
So, What’s the Right Billboard for You?
If you want something quick, start with $150–$400.
If you want consistent growth, look at $2,000 monthly campaigns.
If you want maximum attention, Spectaculars start at $20,000.
Ready to Get Started?
You can check availability, choose a city, or talk with our team.
BOOK A BILLBOARD STRATEGY CALL
Billboards do not have to be complicated. When planned correctly, they are one of the simplest ways to get seen.