Free to readOut-of-home advertising · Infrastructure · Public communications

E&J OOH News

Plain-English news and guidance on out-of-home advertising for business owners, and for the media, marketing and advertising professionals who advise them. Nothing is behind a paywall.
THE BOARD
PRICING Business campaigns start at $400+ for 4 daysSHOUT-OUTS Digital billboard shout-outs from $150APPROVAL Typically within 72 hoursMARKETS Atlanta · Baltimore · New York City · Los Angeles · ChicagoGLOBAL Mexico · UK · Europe · Asia · UAE · South Africa2026 Georgia and Maryland political billboard guidesPROOF Proof of performance after your ad runs PRICING Business campaigns start at $400+ for 4 daysSHOUT-OUTS Digital billboard shout-outs from $150APPROVAL Typically within 72 hoursMARKETS Atlanta · Baltimore · New York City · Los Angeles · ChicagoGLOBAL Mexico · UK · Europe · Asia · UAE · South Africa2026 Georgia and Maryland political billboard guidesPROOF Proof of performance after your ad runs

Top stories

Pricing
$400+

How much does a billboard cost in 2026?

A simple, real-world answer. Business campaigns start at $400+ for 4 days.

Read the guide

Start here

01
StrategyAre billboards worth the money?How brands get real return from outdoor advertising.
 02
FormatDigital vs. static billboardsWhich format fits your goal, budget and timeline.
 03
ReferenceBillboard price guideStarting prices in one place.

Watch & listen

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For business owners

Owner's desk

Short, practical guides for owners deciding whether and how to advertise on a billboard. Each one ends with what to do next.

Who should use billboard advertising (and who should not) How to get the most out of a small billboard budget Are digital billboards effective? Is a billboard worth it? Estimate your return Billboard price guide Billboard advertising by industry

News & guidance by market

Local rules, costs and corridors differ by city. Start with your market.

New York City

Costs and what to expect in the most expensive market.

Los Angeles

Pricing and placement in Southern California.

Chicago

Cost and format guidance for the Midwest.

Browse every state:
GeorgiaMarylandArizonaCaliforniaTexasFloridaNew YorkOhioNew JerseyVirginiaNorth CarolinaGeorgia cities

Global OOH

International campaigns

Billboard advertising beyond the United States

MexicoUnited KingdomEuropeAsiaUAESouth Africa

Digital billboard advertising in key cities and high-traffic corridors, subject to local market availability. We confirm every market before a campaign is booked.

Explore global billboards

What we cover

01
BillboardsInternational digital billboardsKey cities and high-traffic corridors in the markets above.
 02
DOOHDigital out-of-home networksLifestyle and retail screens, where available by market.
 03
PlanningMulti-country campaign supportMarket selection, rollout strategy and coordination.

How global campaigns work. Billboard and DOOH availability varies by country, city and timeline, and global campaigns require market-by-market confirmation. Tell us your countries and goals, and we confirm availability and pricing before anything is booked.

Public Information Officers

PIO desk

Public-awareness billboards for city, county and agency communications offices

Public healthSafetyElectionsTransitEmergency noticesCommunity programs

This desk is written for Public Information Officers, the people who run public messaging for a city, county or agency. We explain how billboard campaigns work, what to ask for, and how to book one.

See public-awareness campaigns

For PIOs

01
CampaignsGovernment and public-awareness billboardsCampaign types and how they run.
 02
BookingHow booking worksFrom ZIP code to live campaign.
 03
LibraryE&J Library reading roomsCited reference material on OOH.
 04
ContactTalk to a public-sector specialistAsk about a campaign for your office.

Government & Global Capital

Government & capital desk

Policy, public investment and the cities that outdoor advertising serves

Policy & governanceGlobal capitalAI & future citiesUrban infrastructureDemographics & mobility

How public policy, capital flows, infrastructure and population change shape where and how out-of-home advertising operates.

Explore global billboards

Coverage

01
PolicyPolicy & governanceRules, permits and public-sector advertising.
 02
CapitalGlobal capitalInvestment and international markets.
 03
CitiesAI & future citiesTechnology and the connected city.
 04
InfrastructureUrban infrastructureRoads, transit and the places people pass.
 05
PeopleDemographics & mobilityWho moves where, and when.

Data Desk

Data desk

Market data, urban metrics and visibility measurement

Market briefsCity & region briefsIndustry demandVisibility intelligence

Numbers behind outdoor advertising: market briefs, city and region briefs, industry demand and how visibility is measured.

See facts and pricing

Data desk

01
MarketsMarket & city briefsBy-market coverage on this page.
 02
PricingFacts and pricingPlain-English cost and booking facts.
 03
ReferenceE&J LibraryCited reference on OOH measurement.

Submit an Article

Contributors

Write for E&J OOH News

OriginalNon-promotionalPlain English300 to 700 words

We publish original, useful writing about out-of-home advertising for business owners, marketers, public information officers and the people who advise them. Teach readers something they can use.

Email your submission

Guidelines

01
OriginalWritten by you, not published elsewhereNo reposts of articles or press releases.
 02
UsefulTeach, explain or reportPractical guidance, local campaign lessons, how-tos and news with context.
 03
Not promotionalNo sales pitchesYour name and organization are credited, but the piece is not an ad. Submissions are unpaid. You receive a byline, a short bio and a link back to your site. If you also publish the piece on your own site, we ask (but do not require) that you link back to our version.
 04
No fillerNo keyword stuffing or AI-generated fillerSend a Word document, a headshot and one illustrating image. We may edit for length and clarity, and we decide what is published.

How to use OOH

A step-by-step path from first question to proof that your ad ran.

Set a budget using starting prices.
Choose your city and length. Approval typically comes within 72 hours.
Get proof of performance after your ad runs. See how it works.

Questions & answers

How much does a billboard cost?

Billboard pricing depends on the market, the size and type of the board, the traffic it sees, and how many weeks you run. Small-market boards can cost far less than major-city digital boards. The fastest way to get a real number is to tell us your city and budget, and we will send options with prices.

How long does it take to launch a billboard campaign?

Timelines vary by vendor and location. Booking, artwork approval and installation each take time, and availability matters. Ask for the exact schedule for your board before you commit.

What is the difference between static and digital billboards?

A static billboard shows one printed design all the time. A digital billboard rotates several advertisers' ads on a screen, so your ad appears for a share of each cycle. Digital is easier to change and schedule; static is often a steady, lower-cost option.

What is proof of performance?

Proof of performance is documentation, usually dated photos, showing that your ad actually went up and is running as booked. Ask any billboard company how and when they provide it.

Who writes E&J OOH News, and is it independent?

E&J OOH News is the editorial publication, edited by Jasmine Billions. It is owned and published by E&J Billboards LP, which is a separate business that sells billboard advertising. We disclose that on every brief, and coverage is not for sale. See Our standards below.

Can I send a news tip or ask for a correction?

Yes. Email press@eandjbillboards.com with the story, a source link if you have one, and your contact details. We review tips before anything is published and fix errors when we find them.

Our standards

Who writes thisE&J OOH News is the editorial side. It is edited by Jasmine Billions, co-founder and CEO, and it reports on out-of-home advertising.
DisclosureE&J Billboards LP is the advertising company, based in Atlanta, Georgia. It sells billboard advertising and owns and publishes E&J OOH News. We say so on every brief. Prices are starting guides, and traffic and view counts are estimates.
Sources & correctionsEvery brief names its sources and its date. If we get something wrong, email info@eandjbillboards.com or call 888-999-3241 and we will correct it and note the change.
Editorial independenceE&J OOH News covers out-of-home advertising as a subject. Coverage is not for sale, and no advertiser or vendor pays to be mentioned or ranked. When E&J Billboards sells a product we write about, we say so.
How we sourceWhen we publish a number, we name its source and date, or we label it an estimate. Prices are starting guides, not quotes.
Global campaignsAdvertising rules and approval steps differ by country. We confirm local requirements for each market before a campaign is booked.
Press & mediaJournalists and editors can reach the newsroom at press@eandjbillboards.com.
Page updatedThis page was last updated in October 2026. Edited by Jasmine Billions.
About E&JMeet the founderTrust CenterCustomer reviewsPrivacy policyTerms of serviceAccessibilityContact

E&J OOH News is for general information only and is not legal, financial or investment advice. Prices are starting guides, and traffic, view and play counts are estimates. Availability varies by market. E&J Billboards LP, 3343 Peachtree Rd NE, Ste 145, Atlanta, GA 30326.

Questions on a market or an industry?

Talk to a billboard account manager.