Billboard Agency vs. Buying Direct
A billboard agency books boards for you in one or many markets, designs your ad and handles approval and proof. Buying direct from a billboard owner can make sense for one specific board you already know. E&J Billboards is an agency: design is free, a live billboard account manager helps on every campaign, and you can book in many cities from one place.
Agency or direct: side by side
| Agency (E&J Billboards) | Buying direct | |
|---|---|---|
| Best for | Many cities, short runs, first-time advertisers, shout-outs | One known board, long-term single-location runs |
| Who you work with | One agency contact across all markets | A separate owner for each board |
| Ad design | Free at E&J, approved by you before it runs | Often extra or supplied by you |
| Short runs | Shout-outs from 15 minutes, $150 | Usually longer minimum commitments |
| Proof it ran | E&J sends proof showing how it played, including the day and time | Varies by owner |
| Price | Starting guides by city, quoted before you pay | Owner rate for that board |
When buying direct makes sense
If you want one particular board for a long time and you already know the owner, going direct can be simple. If you want more than one city, a short run, help with design or one point of contact, an agency saves time.
What you get with E&J Billboards
- Free artwork, approved by you before it runs, usually within 72 hours.
- A live billboard account manager on every campaign. Call or text (888) 999-3241.
- Nationwide booking from one place, with access to 100,000+ billboards globally.
- Shout-outs from $150 and business campaigns starting at $400+ for 4 days.
- Proof showing how your ad played, including the day and time it played.
Frequently asked questions
Is it cheaper to buy a billboard directly?
Not always. Direct pricing is the owner rate for one board. An agency can be the simpler and often better value choice when you need design help, more than one location or a short run.
Does a billboard agency charge for design?
At E&J, no. Artwork is free and you approve it before the ad runs.
How fast can an agency get my ad live?
At E&J, approval is usually within 72 hours, depending on the board and availability.
Keep reading
- Billboard cost guide
- Is a billboard worth it? Free calculator
- How billboard advertising works
- E&J Billboards facts, prices and policies
- Talk to a live billboard account manager
- Billboard advertising glossary
Prices shown are starting guides. Final price depends on the city, the billboard and availability. Call or text (888) 999-3241 or email info@eandjbillboards.com.