How Much Does a Billboard Cost? (2026 Guide)
A free guide from the E&J Billboards Resource Library · Last updated September 2026
E&J Billboards price list
| What you book | Price | Good for |
|---|---|---|
| 15-minute shoutout (about 10 to 15 plays) | $150 | Birthdays, surprises, quick messages |
| 1-hour run (about 50 to 60 plays) | $250 | Bigger celebrations, small business promos |
| Extended shoutout: 3 days a week, 6 hours a day | $400 | Events, announcements |
| Business digital billboard: 4 days, 6 hours a day | From $400 | Testing a new market, grand openings |
| Business digital billboard: 1 week to 1 month | Typically up to about $1,800 to $2,000 per month | Ongoing brand awareness |
| Bus shelter ads (Smyrna, GA) | From $300 | Neighborhood reach, foot traffic |
| Premium placements (stadiums, spectaculars, Times Square) | Priced by location | Major brands and campaigns |
Every campaign includes free design. You can pay with Afterpay, Klarna, Cash App, or debit or credit card.
Real examples from our listings
| Billboard | Listed daily views | Starting price |
|---|---|---|
| Tropicana & Koval, Las Vegas (near the Strip) | About 1,014,000 | $700 for 4 days |
| I-895 at East Lombard St, Baltimore | About 1,000,000 combined | $400 for 4 days |
| Black Horse Pike & Route 9, Pleasantville, NJ | About 394,000 | $400 for 4 days |
| I-95 at I-476, Crum Lynne, PA | About 125,000 | $400 for 4 days |
| W. Fairview Ave, Boise, ID | About 86,000 | $400 for 4 days |
| US 31W, Elizabethtown, KY | About 55,000 | $400 for 4 days |
Daily views are the counts listed for each board. On a digital billboard, your ad shares the screen with other advertisers in a rotation, so each individual driver sees your ad as it comes up in the loop.
What affects the price of a billboard
- Location and traffic. Boards on major interstates, near stadiums or near tourist areas cost more because more people see them.
- How long your ad runs. A few days costs less than a month. Longer campaigns build more recognition.
- Time of day. Hours with heavy commuter traffic are in higher demand.
- Digital or static. Digital billboards let you book short campaigns and change your ad without printing. Static (printed) billboards usually require longer contracts plus printing and installation.
- Premium or specialty placements. Stadium screens, spectaculars and landmark locations like Times Square are priced individually.
- Demand. Holidays, big events and election season can fill boards faster.
How digital billboard rotation works
A digital billboard shows several ads in a loop. Each ad plays for a set number of seconds (for example, 8 seconds on some of our Las Vegas boards), then the next ad appears, and the loop repeats all day. When you book, you're buying a share of that rotation for your chosen days and hours. That's why digital billboards can start at a few hundred dollars instead of thousands.
How to budget for your first billboard
- Pick your goal: a celebration, a grand opening, or ongoing brand awareness.
- Pick your area: the ZIP codes or roads your customers drive.
- Start with a test: a 4-day campaign from $400 shows you how a location performs.
- Scale what works: move to weekly or monthly runs on the boards that bring calls.
What is CPM?
CPM means cost per thousand impressions, a common way to compare advertising. Divide the price of your campaign by the number of impressions, then multiply by 1,000. It helps you compare billboards with other ads like social media or TV.
Billboard cost FAQ
How much does a billboard cost per month?
Month-long digital billboard placements in the markets E&J lists typically run about $1,800 to $2,000 per billboard. Premium locations like stadiums and spectaculars are priced individually.
How much does a digital billboard cost for a day?
You can book a 15-minute digital billboard shoutout for $150 or a 1-hour run for $250. Business campaigns start at $400 for 4 days, 6 hours a day.
What is the cheapest way to advertise on a billboard?
A digital billboard shoutout is the most affordable option, starting at $150 for 15 minutes. For businesses, a 4-day digital campaign from $400 is an affordable way to test a location.
Do I have to pay extra for billboard design?
No. E&J Billboards includes free artwork design with every campaign.
Can I pay for a billboard over time?
Yes. E&J Billboards accepts Afterpay and Klarna, along with Cash App and debit or credit cards.
How fast can my billboard go live?
Most E&J campaigns are approved within about 72 hours, then run on the dates and times you choose.
Book a Billboard Call or text (888) 999-3241
Free to use and share: schools, students and businesses are welcome to use this guide with credit and a link to E&J Billboards. Prices reflect E&J Billboards listings as of September 2026 and can change by location and availability.