Is a Billboard Worth It?

A billboard is worth it when the customers it brings in are worth more than the cost of the run. Use this free calculator to pick a city and run length, enter what one new customer is worth to you, and see how many customers pay for the billboard. Business campaigns start at $400+ for 4 days.

How it works

1. Choose a city and how long to run.
2. Enter what one new customer is worth.
3. See your cost, cost per 1,000 views and the number of customers you need to break even.

Questions about billboard cost and return

How are views estimated?
From each board's listed average daily views, counting only 6 hours of traffic a day to stay conservative. These are estimates.

How does a billboard compare with other media?
The tool compares cost per 1,000 views with social media, radio, online video, cable TV, streaming TV and primetime TV, using industry averages.

Is the price exact?
No. It is a starting price and an agent confirms the final price.

Is my ad the only ad on the billboard?
No. Digital billboards rotate ads from many advertisers. Your ad plays alongside others, including long-term campaigns from large national brands that pay thousands of dollars to run on a set schedule. Shout-outs and smaller packages are priced and scheduled differently, so please do not compare your ad to the other ads on the board.

Who do I talk to?
Call or text (888) 999-3241 for a live agent.

More from E&J Billboards: About E&J Billboards · Facts and pricing · Billboard mock-up tool · Is a billboard worth it? · Shout-out builder