Political Billboard Advertising in Maryland: 2026 Midterm Guide

The short answer: Maryland's general election is Tuesday, November 3, 2026, and early voting runs October 22 through October 29. Campaigns that want to be top of mind during early voting should book billboards now. E&J Billboards offers digital billboards on Baltimore's busiest interstates from $400 for a 4-day run, with free design and approval typically within 48 business hours.

Key dates for Maryland's 2026 general election

  • October 13: voter registration deadline (same-day registration is also available during early voting and on Election Day)
  • October 22 to October 29: early voting, 7 a.m. to 8 p.m. daily
  • October 27: deadline for mail-in ballot requests by mail or fax to be received
  • November 3: Election Day, polls open 7 a.m. to 8 p.m.

Marylanders will vote for governor and lieutenant governor, comptroller, attorney general, the state Senate and House of Delegates, U.S. House seats, and many county offices, including county executives and councils. Confirm the latest dates with the Maryland State Board of Elections.

Why billboards work for Maryland campaigns

The Baltimore region runs on its interstates. A billboard on I-95, I-395 or I-895 reaches commuters every single day, including voters who never see a campaign's social media posts.

  • Massive daily reach: our I-895 board at East Lombard Street is listed at about 1,000,000 combined daily views, and our northbound I-95 board reaches about 440,000 drivers a day.
  • Repetition: commuters pass the same boards twice a day, which builds name recognition fast.
  • Flexible messages: digital boards can move from "Meet the candidate" to "Early voting is open" to "Vote Tuesday" without printing.

How to time a Maryland billboard campaign

  1. Now to October 21: awareness. Introduce the candidate or ballot question while voters are still deciding.
  2. October 22 to 29: early voting push. Maryland's early voting week is short, so a focused, high-traffic campaign that week pays off.
  3. October 30 to November 3: final reminder. A simple "Vote Tuesday, November 3" message.

Where E&J has billboards in Maryland

  • Baltimore interstates: eight digital faces, including I-895 at East Lombard Street, I-95 onto I-395, I-395 outbound, and northbound I-95 toward northern Baltimore County.
  • Downtown Baltimore: digital screens at Charles Center South, near the stadiums and along the Inner Harbor corridor.
  • Cecil County: a digital billboard in Elkton at Route 279 and Fletchwood Road, near the Delaware line.
  • Elsewhere in Maryland: we can source locations from Annapolis to Frederick to Montgomery County on request.

See every location and its traffic on our Maryland billboards page.

What political billboards cost in Maryland

  • Digital billboards: from $400 for 4 days (6 hours a day)
  • Weekly to monthly runs: typically about $2,000 per month per board
  • Premium downtown Baltimore screens: priced by location and length

Design is included free. For more detail, read our 2026 billboard cost guide.

Rules to know before you book

  • Include the required disclosure. Maryland campaign materials need an authority line identifying who paid for them, and federal rules require a "paid for by" disclaimer for federal candidates and committees. Confirm the exact wording with your campaign's treasurer or attorney.
  • Expect a content review. Billboard owners review political artwork before it runs, so leave time for approval.
  • Keep proof for your reports. Save your invoice and proof-of-play photos for campaign finance reporting.

Maryland political billboard FAQ

When should a Maryland campaign book billboards for the 2026 election?

Now. Early voting runs October 22 through 29, and high-traffic Baltimore boards fill up in the final weeks.

How much does a political billboard cost in Baltimore?

E&J's Baltimore interstate digital billboards on I-95, I-395 and I-895 start at $400 for a 4-day campaign. Monthly runs typically cost about $2,000 per board.

Which Baltimore billboard gets the most traffic?

Our I-895 board at East Lombard Street is listed at about 1,000,000 combined daily views, seen by both northbound and southbound traffic.

How fast can a political billboard go live in Maryland?

Most E&J campaigns are approved within 48 business hours and can launch in as little as 72 hours.

Do Maryland political billboards need a disclaimer?

Yes. Maryland requires an authority line on campaign materials, and federal races need a "paid for by" disclaimer. Check with your campaign's treasurer or attorney for exact wording.

Ready to reach Maryland voters? Call or text (888) 999-3241, email info@eandjbillboards.com, or browse Maryland billboard locations.

Election dates are from the Maryland State Board of Elections as of October 2026. This article is general information, not legal advice.

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