DOOH Screen Advertising: Ads Where People Shop, Work Out and Wait
DOOH stands for digital out-of-home. It means your ad plays on digital screens in places people already go. E&J Billboards offers DOOH screens in pharmacies, gas pumps, grocery stores, gyms, salons, bars, restaurants and airports, and quotes each campaign by market and venue.
What DOOH screen advertising is
Traditional billboards sit along roads. DOOH screens sit inside everyday places, such as a pharmacy counter, a gas pump, a grocery aisle or a gym lobby. Your ad plays on the screen while people are already there, so it reaches them close to the moment they buy.
Where E&J offers DOOH screens
| Venue | Who sees your ad |
|---|---|
| Pharmacies | People picking up prescriptions and health products |
| Gas pumps | Drivers filling up |
| Grocery stores | Shoppers during a weekly trip |
| Gyms | Members during a workout visit |
| Salons | Clients waiting or in the chair |
| Bars and restaurants | Guests while they dine or wait |
| Airports | Travelers waiting at the gate |
Availability depends on the city and the venue. Ask a live account manager which screens are open in your area.
DOOH screens compared with roadside billboards
| Roadside digital billboard | DOOH screen | |
|---|---|---|
| Where it plays | Along highways and city streets | Inside stores, gyms, salons, bars, restaurants, gas stations and airports |
| Who sees it | Drivers and passengers passing the board | People already at a specific type of place |
| Best for | Wide local awareness | Reaching shoppers or visitors at a particular type of place |
How to start a DOOH campaign
- Call or text (888) 999-3241, or email info@eandjbillboards.com, and tell us your city and the type of place you want to reach.
- A live billboard account manager checks which screens are available and gives you a quote before you pay.
- Free ad design is included. You approve the design before it runs.
- Ask what reporting is available for the screens you choose. It depends on the venue.
Frequently asked questions
What does DOOH mean?
DOOH means digital out-of-home advertising. It is advertising on digital screens outside your home, such as screens in stores, gyms, gas stations and airports.
Is DOOH the same as a digital billboard?
They are related. A digital billboard is a large roadside screen. A DOOH screen can be a smaller screen inside a place like a pharmacy, gym or restaurant.
Where can my ad play with E&J DOOH screens?
E&J offers DOOH screens in pharmacies, gas pumps, grocery stores, gyms, salons, bars, restaurants and airports. Availability depends on the city.
How much does DOOH advertising cost?
Each campaign is quoted by market and venue. Call or text (888) 999-3241 for a quote before you pay.
Can I run DOOH screens and billboards together?
Yes. A live account manager can combine DOOH screens with digital billboards in the same city.
Is ad design included?
Yes. E&J includes free artwork and you approve it before it runs.
Keep reading
- National billboard campaign packages
- Digital billboard advertising for business
- Billboard quick answers
- Billboard cost guide
- Is a billboard worth it? Free calculator
- How billboard advertising works
- E&J Billboards facts, prices and policies
- Talk to a live billboard account manager
Prices shown are starting guides. Final price depends on the city, the billboard and availability. Call or text (888) 999-3241 or email info@eandjbillboards.com.