What Affects Billboard Price
Billboard price depends mainly on the city and exact location, the billboard format, how long you run and how many times your ad plays. At E&J Billboards, shout-outs are fixed prices of $150 for 15 minutes, $250 for 1 hour and $400 for 1 day, and business campaigns start at $400+ for 4 days. Free ad design is included.
The 8 factors that change a billboard price
- City and market size. Busy markets cost more than small towns because more people pass the board.
- Exact location. A board on a major highway or downtown corner costs more than one on a quiet road.
- Format. Digital boards rotate several ads and can be booked for short runs. Static boards are one fixed ad and usually need a longer commitment.
- Length of the run. A 15-minute shout-out, a day, 4 days, 4 weeks and a monthly run are priced differently.
- Number of plays. On a digital board your price follows how often your ad plays, not just the calendar.
- Timing and availability. Popular boards and busy seasons book up, which can change what is open and at what price.
- Package or custom. Standard packages are priced simply. Custom or multi-city campaigns are quoted for the markets you choose.
- Design. At E&J, artwork is free, so design never adds to your price.
E&J starting prices at a glance
| Option | Starting price | Notes |
|---|---|---|
| Shout-out, 15 minutes | $150 | About 10 to 15 plays within the 15 minutes |
| Shout-out, 1 hour | $250 | About 40 to 50 plays within the hour |
| Shout-out, 1 day | $400 | Or 4 days at 6 hours a day |
| Business campaign, 4 days | $400+ | Price depends on city and board |
| Business campaign, 4 weeks | $2,000+ | Price depends on city and board |
| Business campaign, monthly | $750+ | Price depends on city and board |
Play counts are estimates. Ads play in rotation with other advertisers, so a shout-out can finish before its slot ends.
How to get your exact price
Use the billboard cost guide to enter your ZIP code and see an estimate, or call or text (888) 999-3241. A live billboard account manager confirms availability and your final price before you pay.
Frequently asked questions
What is the biggest factor in billboard cost?
Location. The city and the exact spot on the road decide how many people see the board, and that drives most of the price.
Are digital billboards cheaper than static billboards?
Often the total spend is lower on digital because you can book a short run, such as 15 minutes or one day, instead of a long fixed commitment. Price still depends on the city and the board.
Does ad design cost extra?
No. E&J includes free artwork. You approve the design before it runs, and approval is usually within 72 hours.
Why do prices differ from city to city?
Each market has a different amount of traffic and demand, and each board has its own availability, so the same package can cost more in one city than another.
Can I see my price before I commit?
Yes. Use the cost guide or call (888) 999-3241. You are quoted before you pay.
Keep reading
- Billboard cost guide
- Is a billboard worth it? Free calculator
- How billboard advertising works
- E&J Billboards facts, prices and policies
- Talk to a live billboard account manager
Prices shown are starting guides. Final price depends on the city, the billboard and availability. Call or text (888) 999-3241 or email info@eandjbillboards.com.