Are Digital Billboards Effective?
Yes, digital billboards can be very effective when three things are true: your message is short and clear, the board is where your customers already drive or walk, and the campaign runs long enough to be seen again and again. Digital billboard campaigns with E&J start at $400+ for 4 days.
Free artwork design is included, and campaigns are approved within 72 hours.
Why digital billboards work
People cannot skip them. A billboard sits on the road or the street, so your message is seen without anyone clicking anything.
They repeat. The same drivers pass the same board day after day, so your name becomes familiar.
They are local. You choose the road, the city and the hours, so your message reaches people near your business.
They are fast. A digital campaign can go live in as little as 72 hours, and you can change the artwork between campaigns.
What makes a digital billboard campaign effective
Keep the message short. Drivers have only a few seconds. Use a few words, one clear offer and one way to reach you.
Pick the right location. Choose a board on the route your customers already use.
Run long enough. Repetition builds results. A 1-week or 1-month campaign is seen far more than a single day.
Make it easy to respond. Use a short website, a phone number or a QR code.
How to measure results
A billboard is easy to track if you plan for it. Use a unique web address or phone number on the billboard, add a QR code that goes to a special page, check your website traffic during the campaign, and ask new customers how they heard about you.
What does a digital billboard cost?
Digital billboards start at $400+ for 4 days, with your ad running 6 hours per day. Longer campaigns start at $1,000+ for 1 week and $2,000+ for 1 month. Prices depend on the city and the board you choose.
Frequently asked questions
Are digital billboards effective for small businesses?
Yes. Small businesses use digital billboards to reach people in their own city, announce an opening or promote one offer, starting at $400+ for 4 days.
How long should I run a digital billboard?
Longer campaigns work better because people need to see your message more than once. Many advertisers start with 1 week or 1 month.
Can I track results from a billboard?
Yes. Use a unique web address, phone number or QR code, and check your website traffic during the campaign.
Who designs the artwork?
We do, for free. You can also email your own artwork after checkout.
How fast can my billboard go live?
Campaigns are approved within 72 hours.
Ready to book? Call or text (888) 999-3241 and an agent will help you pick the right board. Free artwork design is included, and campaigns are approved within 72 hours.