Digital vs. Static Billboards: Which Is Better?
Digital billboards are better for most small and mid-size advertisers because they cost less to start and go live faster. E&J digital billboards start at $400+ for 4 days and campaigns are approved within 72 hours. Static billboards show one printed ad all the time and usually mean a longer commitment.
Free artwork design is included with every E&J digital billboard campaign.
Digital vs. static billboards at a glance
Digital: your ad is on a screen and shares the board with other advertisers. You can book short campaigns, starting at $400+ for 4 days.
Static: your ad is printed and stays on the board all day. It usually needs printing and installation, so it takes longer to start and is usually booked for longer terms.
When digital billboards are the better choice
You want to start quickly, in as little as 72 hours.
You want a lower starting cost and a short test campaign.
You want to change your message, offer or artwork between campaigns.
You want to reach people at certain hours of the day.
When static billboards make sense
You want your ad on the board all day with no rotation.
You are planning a long, ongoing brand campaign.
You have the budget for printing and installation.
Digital billboard prices
E&J digital billboards start at $400+ for 4 days, $1,000+ for 1 week, $1,200+ for 2 weeks, $1,600+ for 3 weeks and $2,000+ for 1 month. Prices depend on the city and the board you choose.
Frequently asked questions
Which is cheaper, digital or static billboards?
Digital billboards are usually cheaper to start because you can book a short campaign. E&J digital billboards start at $400+ for 4 days.
Can I change my digital billboard ad?
Yes. Digital artwork can be changed between campaigns without printing a new vinyl.
Do digital billboards show only my ad?
Digital screens rotate several advertisers, so your ad appears at set times during the day.
How fast can a digital billboard go live?
E&J campaigns are approved within 72 hours.
Do you design the artwork?
Yes. Free artwork design is included.
Ready to book? Call or text (888) 999-3241 and an agent will help you pick the right board. Free artwork design is included, and campaigns are approved within 72 hours.