Billboard Pricing: What a Digital Billboard Costs
Clear starting prices for shoutouts, business campaigns, spectacular billboards and national campaigns. Your agent confirms the final price for your city before anything is booked.
Split your billboard into 4 easy payments with Afterpay or Klarna. Available on every shoutout and campaign, from $150.
Shoutouts: fixed prices
Short runs on a real digital billboard for birthdays, tributes, announcements and quick promotions. The price is fixed, with no add-ons.
All billboards rotate in a loop of about 2 to 5 minutes, so play counts are estimates.
Shoutout pages: pick your occasion and order online.
Business billboard campaigns
Starting prices by board type and length. Standard boards play 6 to 8 hours a day, Premium boards 8 to 12 hours a day, and Spectacular boards are large-format, high-impact displays playing 8 hours a day and up.
| Length | Standard | Premium | Spectacular |
|---|---|---|---|
| 4 days | $400+ | $600+ | $900+ |
| 1 week | $1,000+ | $1,500+ | $1,900+ |
| 2 weeks | $1,200+ | $1,900+ | $3,000+ |
| 3 weeks | $1,600+ | $2,500+ | $4,500+ |
| 4 weeks | $2,000+ | $3,000+ | $6,000+ |
Starting prices. Final price depends on the city, board and availability. Bus shelter ads start at $300+ in select markets.
Monthly local business packages
A simple month-to-month way to stay in front of local customers. No long-term contracts required.
| Package | Price | What you get |
|---|---|---|
| Local Starter | $500+ / month | 1 digital billboard location, 3 days per week, 6 hours per day. |
| Expanded Local Reach | $750 / month | 2 digital billboard locations, 3 days per week, 6 hours per day. |
| 4-Month Campaign | $625 / month | 1 digital billboard location, 3 days per week, 6 hours per day, multiple ads allowed during the campaign. |
Subject to billboard availability. See local digital billboards.
Spectacular billboards
Spectacular billboards are priced by market. In many markets they start at $900+ for 4 days. Flagship corridors such as Atlanta typically run $20,000 to $50,000+ per month, depending on the corridor. Stadium and Times Square placements are priced by location.
National campaigns
For brands and agencies planning multi-market campaigns. Subject to market availability.
| Package | Starting price | Includes |
|---|---|---|
| Standard Campaign | $30,000 | 3 months, 5 to 10 billboard locations in multiple cities within a single state. |
| Most Requested | $60,000 | 6 months of billboards across multiple states, plus DOOH and streaming. |
| National Flagship | $110,000 | 12 months, 50 to 100 billboard placements, with spectaculars, DOOH and streaming. |
See national billboard campaigns for details.
Pricing questions
How much does a digital billboard cost?
Shoutouts are fixed prices of $150, $250 or $400. Business campaigns start at $400+ for 4 days on a Standard board, with Premium boards from $600+ and Spectacular boards from $900+. Your agent confirms the final price for your city and board.
Why does the price change by city?
Price depends on the market, traffic, time of day, board size and availability. A busy highway in a large city costs more than a smaller market. See what affects billboard price.
Is the starting price the final price?
Starting prices are the lowest price for that option. Your agent confirms your board, dates and final price, and nothing goes live until you approve your proof.
Can I pay in installments?
Yes. You can choose Afterpay or Klarna at checkout when they are available on your invoice, to split the cost into smaller payments.
Are there long-term contracts?
Many shoutouts and standard campaign packages do not require long-term contracts. Larger multi-state campaigns may have different terms by market.